Erreur lors du chargement de la page.
Essayez de rafraîchir la page. Si cela ne marche pas, il y a peut-être un problème de réseau et vous pouvez utiliser notre page d'auto-test pour voir ce qui empêche le chargement de la page.
Apprenez-en plus sur les problèmes de réseau possibles ou contactez le support technique pour obtenir de l'aide.
Avancé
Détails du titre pour The Attention Merchants par Tim Wu - Disponible

The Attention Merchants

par Tim Wu
livre numérique
Lire un extrait Lire un extrait
From the author of the award-winning The Master Switch, who coined the term "net neutrality”—a revelatory, ambitious and urgent account of how the capture and re-sale of human attention became the defining industry of our time. 

"Dazzling." —Financial Times

Ours is often called an information economy, but at a moment when access to information is virtually unlimited, our attention has become the ultimate commodity. In nearly every moment of our waking lives, we face a barrage of efforts to harvest our attention. This condition is not simply the byproduct of recent technological innovations but the result of more than a century's growth and expansion in the industries that feed on human attention.
Wu’s narrative begins in the nineteenth century, when Benjamin Day discovered he could get rich selling newspapers for a penny. Since then, every new medium—from radio to television to Internet companies such as Google and Facebook—has attained commercial viability and immense riches by turning itself into an advertising platform. Since the early days, the basic business model of “attention merchants” has never changed: free diversion in exchange for a moment of your time, sold in turn to the highest-bidding advertiser.
Full of lively, unexpected storytelling and piercing insight, The Attention Merchants lays bare the true nature of a ubiquitous reality we can no longer afford to accept at face value.
Développer le texte de description du titre
Éditeur: Knopf Doubleday Publishing Group

OverDrive Read

  • ISBN: 9780385352024
  • Taille de fichier : 5186 KB
  • Date de publication : 18 octobre 2016

livre numérique au format EPUB

  • ISBN: 9780385352024
  • Taille de fichier : 5426 KB
  • Date de publication : 18 octobre 2016
Chargement...
Chargement...

Formats

OverDrive Read
livre numérique au format EPUB

sujets

Affaires Histoire Sociologie Non-fiction

Langues

Anglais

From the author of the award-winning The Master Switch, who coined the term "net neutrality”—a revelatory, ambitious and urgent account of how the capture and re-sale of human attention became the defining industry of our time. 

"Dazzling." —Financial Times

Ours is often called an information economy, but at a moment when access to information is virtually unlimited, our attention has become the ultimate commodity. In nearly every moment of our waking lives, we face a barrage of efforts to harvest our attention. This condition is not simply the byproduct of recent technological innovations but the result of more than a century's growth and expansion in the industries that feed on human attention.
Wu’s narrative begins in the nineteenth century, when Benjamin Day discovered he could get rich selling newspapers for a penny. Since then, every new medium—from radio to television to Internet companies such as Google and Facebook—has attained commercial viability and immense riches by turning itself into an advertising platform. Since the early days, the basic business model of “attention merchants” has never changed: free diversion in exchange for a moment of your time, sold in turn to the highest-bidding advertiser.
Full of lively, unexpected storytelling and piercing insight, The Attention Merchants lays bare the true nature of a ubiquitous reality we can no longer afford to accept at face value.
Développer le texte de description du titre
Affaires Histoire Sociologie Non-fiction