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Power Stories

livre numérique
Learn to tell stories that have the power to inspire, motivate, and sell

Storytelling in business is a skill that's rarely taught—and often forgotten. But it gives those who get it right the power to inspire and engage people more than any pie chart or spreadsheet ever will. Stories foster a deeply human connection, and Power Stories: The 8 Stories You Must Tell to Build an Epic Business gives readers the skills they need to master this lost art to make sales and seal deals. Whether it's in person or online, storytelling is an influential and persuasive tool. This book reveals how to discover the stories sitting under your nose and harness them for your business.

From power stories readers need to know to how to turn prospects into customers, and customers into raving fans, the book covers exactly how and when to employ the power of storytelling, and is packed with proven strategies and real-life examples that bring the key concepts to life.

  • Explains why storytelling is the ultimate tool for business success, revealing the 8 stories that any professional needs to be able to tell
  • Includes proven strategies, tools, and techniques for mastering the lost art of storytelling in the business world, including the use of online tools and platforms
  • Features real-life examples of businesses and entrepreneurs from around the world who have used storytelling to grow and thrive
  • Written by Valerie Khoo, a respected small business commentator and successful entrepreneur, Power Stories gives professionals everywhere the tools they need to craft and tell great stories to create a competitive advantage.


    Développer le texte de description du titre
    Éditeur: Wiley

    OverDrive Read

    • ISBN: 9781118387542
    • Date de publication : 30 juillet 2012

    livre numérique au format EPUB

    • ISBN: 9781118387542
    • Taille de fichier : 1892 KB
    • Date de publication : 30 juillet 2012

    Formats

    OverDrive Read
    livre numérique au format EPUB

    Langues

    Anglais

    Learn to tell stories that have the power to inspire, motivate, and sell

    Storytelling in business is a skill that's rarely taught—and often forgotten. But it gives those who get it right the power to inspire and engage people more than any pie chart or spreadsheet ever will. Stories foster a deeply human connection, and Power Stories: The 8 Stories You Must Tell to Build an Epic Business gives readers the skills they need to master this lost art to make sales and seal deals. Whether it's in person or online, storytelling is an influential and persuasive tool. This book reveals how to discover the stories sitting under your nose and harness them for your business.

    From power stories readers need to know to how to turn prospects into customers, and customers into raving fans, the book covers exactly how and when to employ the power of storytelling, and is packed with proven strategies and real-life examples that bring the key concepts to life.

  • Explains why storytelling is the ultimate tool for business success, revealing the 8 stories that any professional needs to be able to tell
  • Includes proven strategies, tools, and techniques for mastering the lost art of storytelling in the business world, including the use of online tools and platforms
  • Features real-life examples of businesses and entrepreneurs from around the world who have used storytelling to grow and thrive
  • Written by Valerie Khoo, a respected small business commentator and successful entrepreneur, Power Stories gives professionals everywhere the tools they need to craft and tell great stories to create a competitive advantage.


    Développer le texte de description du titre
    • Détails

      Éditeur:
      Wiley

      OverDrive Read
      ISBN: 9781118387542
      Date de publication : 30 juillet 2012

      livre numérique au format EPUB
      ISBN: 9781118387542
      Taille de fichier : 1892 KB
      Date de publication : 30 juillet 2012

    • Créateurs
    • Formats
      OverDrive Read
      livre numérique au format EPUB
    • Langues
      Anglais